WE
We are Edu and Borja, and our story begins in Noja, a corner of Cantabria where time was measured by the tides. As children, we would wake up early, before the sun warmed the rocks, and together with more friends and our feet sunk into the tidal pools, we searched for velvet crabs and shrimp with the patience of those who understand that nature has its own rhythm.
It wasn’t just a game; it was our first lesson about the origin of food, about respect for what the land and sea offer us.
Later on, Juan,Triwuu’s joined the adventure.
His territory wasn’t the rocks, but the eucalyptus forests, the blackberries, and the animals that hid among them. Time went by. Life led us down different professional paths until we felt the call to return to our roots. Edu left his position as a company director and his other ventures to dedicate himself fully to the project, Borja began balancing his job with the project, and Juan left teaching to dive in completely.
That’s how Triwuu was born—three people just like you who one day decided to take a stand against the system that has turned food into something soulless. We refuse to forget the flavors of the past—the real ones, the ones that don’t come in shiny packages or trendy labels.
Here, there are no tricks or gimmicks. Just honest products, straight from those who grow, fish, or raise them with the same care we had as kids, lifting stones to discover what was hidden underneath.
But this isn’t just about us. Triwuu
is a community of nonconformists, of people who know that the only way to change the rules is by playing as a team. Through group purchasing, we come together to turn the game around: fair prices for producers, real quality for those who want to eat well, and above all, the certainty that every purchase is an act of resistance against industrialized food.
At Triwuu, we choose quality over quantity as a fundamental principle.
We don’t follow trends. We don’t fall for empty labels.
We return to the origin.
We return to the original flavor.
From the producer to your table, direct and without middlemen.
Are you in?
Eating well shouldn’t be a luxury.
We’re clear about one thing: the way we eat can change the world. That’s why we’ve created a community that connects conscious people with local producers—so that what reaches your table tastes of truth, of the earth, of origin… and also of the future.
Enough of food that travels halfway around the world without soul.
Enough of inflated prices and exploited producers.
Enough of eating without knowing who we’re really feeding.
We believe there’s another way to nourish ourselves.
One that is:
- Local — to care for our land and those who work it.
- Conscious — to understand what we’re buying and why.
- Fair — so that both the producer and the consumer come out winning.
- Sustainable — because buying as a group multiplies the impact and lowers the cost.
A purchase with purpose
We’re not a supermarket.
We’re not a delivery app.
We’re a community built around quality products that value the farmer, the origin, and the impact.
Triwuu exists to prove that it’s possible to eat better, live better, and buy better—without giving up flavor, soul, or the planet.
Our dream?
To see more groups of people buying directly from local producers, organizing with friends, companies, or neighbors to fill their homes with authentic, sustainable, and delicious products.
A guilt-free purchase.
A purchase with a story.
A purchase with a purpose.
At Triwuu, we don’t sell products. We facilitate the connection between producers and consumers, promoting a more conscious and collaborative way of buying.
We do it guided by values that shape us—like the taste of summer blackberries or the smell of freshly baked bread.
Real sustainability
We love what’s local, natural, and respectful of nature’s cycles—what cares for the planet without turning it into a marketing campaign. We work with producers who don’t need labels to be responsible—they’ve been sustainable long before it became a trend.
Fair trade, for real
There are no impossible margins or invisible middlemen here.
We believe in honest relationships, where producers can make a dignified living and buyers know their money is well spent.
Fair treatment isn’t a slogan. It’s a promise.
A conscious community
We’re not customers. We’re a tribe. Why? Because we organize ourselves to buy better, care more, and support those who work with their hands and put their heart into what they do.
We want a living network, built on trust and a shared desire to do things right.
Real impact
We want every purchase to be a statement of intent.
Every group that forms, every producer who joins, every order that’s delivered… should have a positive effect on the local economy, on collective health, and on the way we relate to food.
SHALL WE TALK?
A community with values
When you join Triwuu, you are not a supplier.
You are part of a network that believes in the local, the natural and the authentic.
You are not alone here.
You are at home.
If your thing is to produce with soul…
Our thing is to help you continue your legacy.